Vellum intake

Sixteen questions. Most should take less than a minute each. We save your progress on this device.

A. Purpose & Scope

What we're building and who it's for.

Pick the closest fit; the build adapts to your answer.

E.g., “book a demo,” “start a free trial,” “request a quote.”

Select all that apply.

We work to this if provided.

Leave as “you pick” unless you have a real constraint.

B. Positioning & Audience

What you do, who it's for, why it's different.

The sentence you'd say in an elevator.

Job title, company size, situation — be specific.

Paste raw language from interviews, tickets, or sales calls.

Name competitors or workarounds.

Not a slogan — a real, defensible difference.

What makes people hesitate to buy?

C. Voice, Brand & Proof

What you sound like, what you look like, why people should believe you.

E.g., “calm, clinical, direct.”

E.g., “NOT playful, whimsical, cute.”

Paste URLs or describe them.

    Add at least 3.

    Up to 10 URLs or short descriptions of sites whose design feels right.

      0 / 10

      Logos, palettes, font files, brand guides. Max 10MB per file.

      Metrics, testimonials, named logos, awards.

      D. The two things we can't infer

      Where the site lives on the brand/product register, and what your voice actually sounds like in prose.

      Pick the closest fit; see the descriptions below each option.

      A blog post, tweet thread, or email — anything you'd be proud to publish.

      0 / 5000 characters

      E. Sharpeners (optional)

      Anything else that would help us see what you see.

      Comma-separated. We'll handle the rest.

      Transcripts, reviews, support tickets, NPS exports.

      Contact

      So we know who to send the repo to.

      We save your progress on this device.

      If you have a current site, link it here.